06 Apr How scent affects us
Better Quality Sleep
According to new research, scented sleeping spaces can have a positive effect on our dreams. For example, flower scents sprayed around the bedroom before sleep resulted in more positive dreams than unpleasant smells or no odours. RODALE NEWS, EMMAUS, PA—Research presented at the 2008 Annual Meeting of the American Academy of Otolaryngogy—Head And Neck Surgery held in Chicago showed evidence that exposure to odours during sleep impacts the emotional content of our dreams. Pleasant smells make for positive dreaming, while nasty odours turn things nightmarish.
In a controlled experiment by Dr. Abbas Meamorbashi, peppermint was found to improve athletic performance. Athletes in gym environments undertook various physical tasks either with or without an odorized peppermint adhesive strip under their nose. Results showed that exposure to peppermint resulted in increases in running speed, handgrip strength and number of push-ups.
It is widely acknowledged that aromatherapy can affect our mood and wellness. Positive association with scents such as lavender, orange, and mint create a calm and relaxing environment for your clients. Scenting your spa or salon with refreshing and carefully crafted fragrances will make the experience unforgettable. According to a 2012 study done at the J. Medical Association in Thailand, researchers reported that lavender not only relaxed subjects but also improved their mental alertness. In addition, subjects reported decreased anxiety and higher levels of euphoria.
Fragrance and other sensory scenting retail tools will increase the time your customers spend in the retail store and will prompt a positive change in purchase behavior and spending. Dr. Eric Spangenberg, a researcher at WSU, found that a group of 100 people on average spent 20 percent more money and bought more items while shopping in the presence of a simple scent versus no scent at all.
Manipulation of mood and habits
Independent studies have shown that customers tend to have a longer onsite engagement and spend more money in scented scenting casino environments. In a controlled experiment conducted by Alan R. Hirsch, M.D., found that the amount of money gambled in slot machines placed in scented areas of a casino increased by 45% versus those in unscented areas.
By providing a positive association between a pleasing scent and an inviting environment we can help to reinforce your casino brand, reduce smoking odours, and increase the desire of your guests to play longer and return to your casino again and again.